Today the whole world is going digital. If the business does not get digital now, then that business will go into oblivion in couple of years time. Hence going digital is one of the key emphasis and part of the core strategy of all the businesses. Sometimes, the word digital is used loosely to consider automation only, and not online. Here we are referring “digital” as “online”, and not merely as automation. Our team comprises of experts having end to end expertise on everything digital. Our digital strategy comprises of solution, which has end to end of digital coverage. Our strategy will help you to put digital as the core of your business.
Our digital strategy comprises of 3 fold solution:
- Ecommerce
- Digital Marketing
- Digital Media Automation
Ecommerce
We help your business go online and sell through an online sales platform. Our strategy solution will provide you insights on the capability of what can be achieved through the online ecommerce website, apart from guiding you and handholding you in the entire process of implementing an ecommerce solution.
Our range of ecommerce digital strategy service includes the following:
- Selection of right ecommerce platform
- Identifying and helping on the vendor selection for ecommerce
- Project management and handling of end to end of ecommerce platform
- Guidelines on Integration and management of your offline and online inventory
- Processes related to data management on ecommerce platform
- Training and guiding your staff on handling of ecommerce operations and management
Digital Marketing
Having an online platform is just the first step. We now need to ensure that your website receives traffic, which is targeted and tuned to our business offerings. Our solution will help you to increase your sales through your website, where in we employ both long term and short term strategies for increasing footfalls on your website, and also converting the leads to end customers.
Our digital marketing services include the following:
- Search Engine Optimization: SEO is a long term strategy involved in bringing organic targeted traffic to your website, and helping your company get listed in the top page of leading search engines like Google.
- Search Engine Marketing: SEM employs pay per click model, where in you can start getting traffic from the word go. We help you in setting up the ad campaigns, keyword bidding process, and optimizing the campaign to bring in highly targeted traffic to your site.
- Social Media Optimization: As part of our SMO service, we help your brand in creating a presence in online social media platforms, and creating a brand name in the ever burgeoning social media sites.
- Email Marketing: We provide the end to end of email marketing solution, helping you to reach out to a wide customer audience, through email channel, providing metrics on email metrics, success ratios and conversions.
Digital Media Automation
Your website is a powerful tool, and we help you to design and automate some core functions using your front facing website tools. With our digital strategy, we help you to leverage the online media to effective communicate with your customers, manage your revenue operations, build channel to manage your partners and any other area, which can be automated to improve on the current cumbersome business processes.
Some of the key use cases of digital media automation are mentioned below ( these are just examples, and not limited to these solutions ):
- Lead Generation & Funnel Building
- Customer Invoice Handling Process
- Online Sales Platform
- Customer Tickets & Servicing
- Channel Building
- Interface to manage relationships with vendors and distributors
- Community Platforms